Feature: The incorporation of scents to match the theme of a new experience and to promote products or services.
Content: Since our olfactory sense is directly connected to the part in our brain that governs memories and emotions, smell can directly affect 75% of all human emotions, and the emotions in turn directly account for our subsequent actions. In other words, incorporating the fragrance associated with product image or the desire to purchase can elevate the number of store visitors. All-in-all, it acts as a push to help expand businesses. As we cannot shut down or stop the functioning of our olfactory systems, promoting the brand through scent-marketing is therefore very effective.