Science Research

Science Research 2017-10-03T15:09:24+00:00

Living Among Scents

A team of psychologists in Oxford University have carried out an experiment to identify new smells. By scanning and recording the subsequent reactions in the brains of the respondents triggered by different smells, they have generated results which suggest that we tend to associate smell with a specific experience or item.

A team of psychologists in Oxford University have carried out an experiment to identify new smells. By scanning and recording the subsequent reactions in the brains of the respondents triggered by different smells, they have generated results which suggest that we tend to associate smell with a specific experience or item.

Our olfactory sense is the most sensitive and most closely associated with memories and emotions. It has been scientifically proven that our nose can remember ten thousand different kinds of smells, and our olfactory memory is as twice as accurate as visual memory.

Multi-sensory stimulation can directly affect customers’ perception of the products and brand value. As products are becoming increasingly similar, the more sensory experiences being involved to help customers experience the products, the bigger the chance you can win over your peers and competitors.

75%

In a single day, 75% of our emotions are motivated by smell.

60%

The accuracy of visual memory drops to 40% one month after the incident, while olfactory memory stays at 60% even after 12 months.

54%

It has been proven that fragrance makes customers to stay for a longer period of time (an average increase of 54%).

7%

Fragrance increases consumer satisfaction by 7%.

80%

80% of the perception of whether the food tastes good or not depends on its smell.

40%

Experimental results have shown that when we are surrounded by a pleasant smell, up to 40% of our emotions will be improved.

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