Product assessment often depends on two attitudes of the customers: emotion and cognition.
Emotions usually function in an unconscious way and the subsequent reaction often comes faster than the awareness of such emotions. As emotions are easily affected by aroma, such aroma plays a quick and important role in determining the customers’ attitude.
A lot of businesses have been incorporating the appropriate aroma to match with corresponding scenes, merchandises or visual pictures to enhance customers’ demand for such commodities or brands. This is one of the main steps to achieve the purpose of “five senses marketing”.